Chief Executive Officer, Gaming Economics
A General Motors-trained engineer, held senior marketing and commercial roles with the Hertz Corporation in both UK and Europe.
Former marketing director, British Horseracing Board, Lee has also held senior CEO/COO roles within the international e-gaming and betting industry over the past 15 years including Tote Direct, Coral-Eurobet plc, Chartwell Games International, Boylesports and ONEworks.
MBA from University of Strathclyde (Glasgow), Lee is a Chartered Marketer and a Fellow of the UK Chartered Institute of Marketing.
Currently CEO of Gaming Economics, an international e-gaming consultancy/ advisory business, Lee is also an advisor/mentor with Bright Ideas Trust, an award-winning UK charity that provides start-up finance and business advice to young entrepreneurs.